Mustard Matt is The Dark Humoured Internet Marketing Consultant based in London. I help small businesses grow. This is my slightly tongue-in-cheek career portfolio to date.

With 6 years experience in digital marketing, combined with online marketing career achievements that have helped both small and large organisations grow, I truly believe in the measurable ROI and success online marketing can bring.

In January 2010, an opportunity came up to take on some internet marketing consultant freelance work outside of full time employment for a start-up make-up artist. As with most new businesses, at the beginning it was slow, however my online marketing skill set, combined with my clients’ passion for make-up, ultimately delivered a truly successful partnership.

Today, Emily Rose Professional Make-up Artist has grown from a sole trader, into a small staffed business. The website generates over 1,000 visitors every month, and 10 leads a day, giving the business owner a healthy income that is growing.

Based in London, I feel lucky to work in a fantastic and stimulating internet marketing role based in the heart of the city. I am a firm believer that my freelance internet marketing consultant work has helped develop my business acumen and decision making in my full time employment.
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Put out the signal


Internet Marketing Consultant London

Feb 17
Choosing clients - help only when you can add value
With myself, and across my network of associates who I can refer work on to when needed, we have to work on client projects outside of our 9-5 full time employment. As someone who now has 7 clients that I personally manage, each at various stages of their online marketing plan, it is essential that activity is effective and well managed, built on a clear opportunity to add value and really...

Jan 12
The concept of productivity
The concept of productivity is something that I am very passionate about. In essence, it is about using the time you have to complete a given task and applying your absolute best, to get the results you want, to hopefully get it right the first time, ultimately enabling you to move onto another task sooner. It enables you to get more done with the time you have. The concept of productivity j...

Nov 27
Bike rides and cider. Another weekend in the countryside
This Autumn, we're having unusually warm weather and bright sunshine. This time last year, I think we had snow. Because the weather was beautiful, a gift, this weekend I went for a long bike ride along a river. One of those moments you thoroughly enjoy, that you truly appreciate, and that you would probably keep to yourself but would go on to forget about as you carry on with life. Well, no...

Nov 14
Life with a moustache and raising money for charity
This November I am participating in the Movember charity campaign, raising funds and awareness for mens health, specifically prostate cancer and other cancers that affect men, by growing a moustache for the month of November. So far, our team of three has raised over 200 pounds which is excellent! And we are only half way through the month. To kindly donate or to laugh at pictures of my fa...

Nov 4
Why Mustard Matt? A short explanation
Every now and again, Mustard Matt comes up in conversation. Typically, the second question after - what is that? - is - why mustard matt? - Well, depending on the day of the week, my general mood, and who I am speaking to, you may get one of the answers below. They range from sensible, to ridiculous, to downright bizarre, but all of them apply: I am keen as mustard see... to get the job do...