The 10 mile club

I am not built for running. I am 102KG, I injured my knee as a child, and generally I have accepted that my comfort zone in a gym is next to the free weights.

Whenever I visit my family in Kent, I go for a run. Usually I run 3 miles up and down hills and I’m done, sometime 4 miles at a stretch.

After explaining to my friend about my 3 mile wall, he told me I could run a lot further in a matter of fact way. Having personably struggled at 3 miles, I did not agree.

Yesterday however, I thought I’d try. There are a few ground rules that helped me achieve a personal best:

Nike+gps helped me keep track of time and distance

I ran a route I’ve not done before and it had lots of beautiful scenery

I didn’t set milestones, the goal was to run to failure.

And so it started. At first, I didn’t feel particularly up for it and made slow progress up a long hill.

At about the 4 mile mark I got my second wind and despite being covered in sweat, I felt strong.

At 8 miles, my knee started to hurt but I kept the pace up. I wanted 10 at this point.

The last mile was the hardest with cold rain starting and I’d finished my planned route so ended up running a familiar circuit with old milestones.

Then I got to 10 miles. 1 hour 30 minutes running. I am amazed at what my body achieved, I’ve tripled my run time and I’ve not even done any training.

One thing I did learn. Whilst I may never try to run that far again…. If I do go for a run I will cut my toe nails first.

Mental barriers hold you back. You never truly know what you’re capable until you push yourself. Ignore the blueprint of the past and take up a new challenge with fresh optimism.

…. Probably a more concise way of saying that…. But I’m writing this on my phone in the bath.

MM

Ps. Warning – there is a manky foot shot below. Damn toe nail.

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The Completionist

Yesterday, I was doing work for three different clients. Today, I have a list of more client work to do. It’s very busy at the moment and the best solution is to write a list of everything to do, set reminders with my calendar, and generally crack on.

One thing I have found is that when busy with full time employment and then working with clients outside of full time employment, it really is important to get stuff done. Now, that sounds glaringly obvious…. but I still meet people all the time who lack the ‘completionist’ attitude. Essentially, it is to take any given task to completion, or as close to completion as possible, before sharing or moving on.

With this attitude, more stuff gets done and crossed off your list.

I believe experience brings this out naturally. When I first started my career, I used to want to involve others in the early stages of the decision making process as much as possible ‘what do you think of….’ ‘is this ok…’ these days however, I have confidence in my own decisions/ability and more often than not I’ll get it right. If I present work at a stage close to completion or as near complete as I can take it, then it is more likely to succeed or get signed off, allowing me to move onto the next job.

Inevitably, once in a while things will have to be done again, especially when you get a weak brief. However, ultimately more will be achieved with a completionist attitude.

MM

Choosing clients – help only when you can add value

With myself, and across my network of associates who I can refer work on to when needed, we have to work on client projects outside of our 9-5 full time employment.

As someone who now has 7 clients that I personally manage, each at various stages of their online marketing plan, it is essential that activity is effective and well managed, built on a clear opportunity to add value and really make a difference to a client.

When I meet prospective clients, it is important to give a very fair assessment. Some businesses I meet already know what they need to do and in those situations I am more than happy to offer some free advice and leave them to it. However, other businesses I meet are not making the most of their online marketing opportunities and it in these situations where opportunities to add value and help a client crop up.

That said however, not every opportunity is right for us. We need to understand your business and the potential to add value to it before we take you on as a client.

Through identifying your keywords, the phrases people search on to potentially find your business, it is possible to understand and gauge demand. If there is demand, there is opportunity to tap into it. It is here that before any plan is written or marketing channels put in place, an assessment takes place that helps us decide if we can help you.

I have said no to some prospective clients before but regardless we both benefit from meeting and the client goes away with some free advice or research if I am unable to help them.

There are only 24 hours in a day and I will never take on a client knowing there is no opportunity to add value. When time is a finite and highly valued resource, it is in our interest to help when we can add value and choose the right clients.

MM

The concept of productivity

The concept of productivity is something that I am very passionate about. In essence, it is about using the time you have to complete a given task and applying your absolute best, to get the results you want, to hopefully get it right the first time, ultimately enabling you to move onto another task sooner. It enables you to get more done with the time you have.

The concept of productivity just requires that you be proactive and eager to get started on projects and follow through with implementation, without holding back.

The concept of productivity stretches beyond just work life and can be applied to your own personal goals such as fitness or moving house or ironing your shirts. Do it, do it well, move on to the next challenge. For example, it would be far more productive to spend one hour intensely working out than it would two hours walking around a gym and giving it a moderate effort if your goal is to get fit. For this reason, I find my three hours a week of Bootcamp (one hour sessions) particularly good for me as my instructors get the most out of me, I stay fit, and I have more time to work on other projects than say if I was driving to a gym and spending more time there because I haven’t got someone driving me.

The greatest challenge productive people face is time being a limited factor. There are only so many hours a day and with so many ideas, projects, hobbies and opportunities in life you can only do so much in the hours you have.

This concept I find particularly useful for decision making. It forces decisions in order to progress and implement ideas. “what do I have to do to get this job done”

And on that note, the time is 6:08am and I start my full time employment in 3 hours so am going to turn on the laptop and get some idea pies cooking.

MM

Bike rides and cider. Another weekend in the countryside

This Autumn, we’re having unusually warm weather and bright sunshine. This time last year, I think we had snow.

Because the weather was beautiful, a gift, this weekend I went for a long bike ride along a river. One of those moments you thoroughly enjoy, that you truly appreciate, and that you would probably keep to yourself but would go on to forget about as you carry on with life.

Well, no. This blog post is something for me to reflect on. And after a long bike ride, what better way to relax than with a cold cider.

So I find myself on a train back to London town after another enjoyable weekend away in the countryside. A little drunk. Definitely buzzing with life. And relaxed.

Life is good. I love these little adventures, where little happens, but you go away feeling full of life and well.

Good weekend.

MM

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Life with a moustache and raising money for charity

This November I am participating in the Movember charity campaign, raising funds and awareness for mens health, specifically prostate cancer and other cancers that affect men, by growing a moustache for the month of November.

So far, our team of three has raised over 200 pounds which is excellent! And we are only half way through the month. To kindly donate or to laugh at pictures of my face with a mo, visit my Movember page: http://mobro.co/MattRoobol

I wanted to talk about life with a moustache as this is the one time in my life I will ever attempt to grow one. It can be summed up by what really happened to me this morning – my colleagues laughed at my face as I arrived at work. It’s not good. My mo is made up of ginger hair (where did that come from?!), black hair (hooray!), and fair blonde hair (resembles patches). In short, there is a reason I’ve not grown a mo to date and in mo standards, it’s car crash territory. However, I am determined to see this through and raise as much as possible.

At the beginning of the month I was full of hope and ambition. I was excited, actually excited. In my mind I had ideas of modelling my mo in the style of Tom Selleck from Magnum PI and rocking into work like a rockstar, or perhaps a pencil moustached Errol Flynn and looking mildly sophisticated in meetings. Back in reality however, I have a passing resemblance to the used car salesman from true lies (image below), and even he doesn’t have the patchy rainbow colours in his mo. No, other than for this charitable cause, I will never grow a moustache again.

Well, almost half way there. All donations are greatly appreciated.

MM

Autumn Sunshine Walk

So I’ve just got in and I wanted to share a bit of paradise.

This weekend I came to Canterbury to visit family. Canterbury is a lot quieter than London and it always feels such a treat to come back and feel so very relaxed. I love life in the city, but I’m lucky to have Kent as an escape whenever I want it.

So this morning I woke up and there was brilliant warm bright sunshine coming in through the window. Rather than boot up my laptop and get to work, I had to go for a walk. It was bea-u-tiful.

For me, paradise is a walk under the warm sunshine over green fields caught up in Autumn hue.

MM

Why Mustard Matt? A short explanation

Every now and again, Mustard Matt comes up in conversation. Typically, the second question after – what is that? – is – why mustard matt? – Well, depending on the day of the week, my general mood, and who I am speaking to, you may get one of the answers below. They range from sensible, to ridiculous, to downright bizarre, but all of them apply:

I am keen as mustard see… to get the job done. This is the sensible answer and it is typically enough information without someone wanting to know more.

“Must admit” – I hear this saying a lot around London. Say it. Hear it. Get it?

It’s kinda memorable (vivid). You don’t have to spell it out. It’s short enough not to take too long to type. I can get away with yellow links. And it fits with this particular stay in my life.

And lastly…

Matthew 13:31-32 (to quote from the bible)
“The kingdom of heaven is like a grain of mustard seed that a man took and sowed in his field. 32 It is the smallest of all seeds, but when it has grown it is larger than all the garden plants and becomes a tree, so that the birds of the air come and make nests in its branches”

…spooky. I found out about this nearly two years after setting up MustardMatt.com

Also, my mission statement, cobbled together a year ago, bizarrely fits this bible quote – “happiness held is the mustard seed; happiness shared is the mustard flower” – now, if ever there was a time to like www.facebook.com/mustardmatt and share the happiness, now would be it.

“From where we are now, to where we need to be to fulfil [insert goal here], what needs to happen?”

Over the years, I have worked for a number of organisations and come across many wonderful people that I have learnt from, worked with, and managed. People get busy, so when dishing out work or needing input from others to progress something, it is important to give them concise information and not waste time, as well as effectively get your expectations managed.

Sometimes, when reliant on someone to do something in order to achieve a goal, people can on some rare occasions shirk responsibility. It’s something I have encountered and put down to people being too busy or prioritising their own initiatives over yours.

There is however a solution that I have come across. Speak to people, don’t do it over email. And when you’re talking to someone and they are listing off all the challenges or problems with a task, or going off on something unrelated, bring them back to the goal. What are we trying to achieve. If the person needs to do something, put the emphasis on them to give you suggestions, in the context of a goal. They will then tell you what they need to do in order to complete a task.

So, the golden question…

“From where we are now, to where we need to be to fulfil [insert goal here], what needs to happen?”

It may be a little cheesy, but it works. And don’t forget to put a deadline in too whilst they are telling you how it’ll happen.

This is not aimed at any organisation in particular. This type of questioning gets things done by breaking down tasks into achievable goals and is generally a good question to ask anyone, regardless of attitude to work.

MM

What happens next?

So tonight I added a blog to my site. It’s a straightforward wordpress blog with an existing theme applied, but I’m pretty happy with it, as I’m sure most people are when they start their first blog.

I’ve been meaning to set-up a blog for a long time and at the request of two of my clients, to have blogs on their own sites, I decided to test it out on my site first, to save them costs, and them when I successfully created my blog I was going to roll it out to them. So, now onto my clients.

Anyway, potentially I am rambling here to get some text up on my new blog, but either way, it’s a good place to start as I’m sure there is a lot more rambling to come.

MM