Mustard Experience

Here is a look at the last 10 years and the work I have taken on that has defined who I am, and what I do, today.

Marketing May'11 - Present

I recently moved to London and secured a job in the city. More details soon.

I continue to offer my freelance marketing services out of hours.

Marketing Department Nov'10 - Apr'11

For six months I was in full time employment as 'the marketing department' for an SMS technology firm. Due to a company policy, I am unable to identify the organisation by name, however in the short time I was there I passed my probationary period and implemented several online and offline marketing initiatives that yielded positive results, including

Creating and developing social media presence
Generating new business leads through marketing initiatives
Identifying and creating new site content that resulted in a positive impact on site performance.

I left this marketing post on good terms to pursue a career in London.

Freelance Oct'10 - Present

Through a word of mouth referral, I was given the opportunity to take on the marketing of existing website Shirlaw Style. The business owners brief essentially boiled down to generating more leads in the local area. Marketing support has so far included:

Creating a comprehensive marketing plan
Developing website design
Creating a gallery
PPC implementation
Creating a strong call to action throughout the site
 
The business owner has been very pleased with the increased enquiries she has received through the website and has recommended my services to associates.

“Matt was recommended to me very highly and I have found him to be intelligent, excellent value, trustworthy, reliable and his calm and easy going nature makes him very easy to work with. He has helped me take my business to a new level and consistently been there every step of the way explaining and helping me through each stage of the process. I could not recommend him highly enough any business would be lucky to have someone with the foresight and integrity he has.”
Natalie Shirlaw, business owner at Shirlaw Style

Freelance Jan'10 - Present

My first freelance project, Emily-Rose Professional Make-up Artist is today generating 10 enquiries a day (January 2011). This project required the full works:

Plan, design and build of the website
SEO (example: #1 in Google)
PPC
Location based marketing optimisation
Creative social media presence solution
Ongoing content updates and developments

“Matt and I met at the very beginning of my career as a make-up artist, he was and is full of energy, enthusiasm and sparks of creativity for the industry that he loves - marketing and web design. I took a running leap and set up my company - Emily Rose in 2008 and without Matt's expertise and 'out of the box ideas' I may not be in the successful position that I am today. His fantastic SEO knowledge rapidly gained me 60 wedding bookings within my first year of trading and every client tells me how fantastic, clean and easy to navigate the website is. Not only is Matt top of the range in the service he supplies, but he is a completely honest, genuine and extremely friendly guy who loves to help others, he is very approachable with your own ideas and always listens. He actions things immediately and is very pro-active. Finally, Matt offers all of this for a very competitive rate. I would recommend Mustard Matt to anyone looking to 'fly' within their business."
Emily-Rose, business owner and author at Emily Rose Make-up Artist

Marketing Manager Nov'07 - Jul'10

As Marketing Manager for London’s largest online entertainment guide, View London, I learnt fast in a hypercompetitive online market and put together several initiatives, including:

Introducing PPC and generating new substantial revenue
Implementing a social media strategy on Facebook and Twitter. I'm proud to have been one of the two founding ‘View London chuckle brothers
Creating profitable new partnerships and negotiating contra deals worth tens of thousands of pounds
Delivering end to end marketing campaigns
Managing a small team, including D, who whilst not short, was wonderful to work with (D, happy with that mention? sssccht)

Marketing Executive Jun'05 - Nov'07

It was at Letraset Limited that I got my first taste of online marketing. A selection of hightlights include:

Project managing the build of www.letraset.com vs.2 (Live: 2006 - December 2010)
Planning and implementing search engine optimisation
PPC implementation
Writing offline B2B marketing communications
Being a high energy, top salesman at exhibitions

Student 2000 - 2003

At university I graduated with a first-class honours in marketing and business.

Through a combination of good fortune, hard work, and dedication possibly bordering on odd, I was able to achieve the highest first class honours business degree in my academic year.



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