Freelance SEO Consultant London

Search engine optimisation (SEO) is the process of improving a website and website content so it is more visible to search engines, with the goal of improving rankings and getting more website traffic that is relevant to your business.

Hundreds of factors determine where a website ranks in the search engines. It’s the job of your freelance SEO consultant to understand your SEO strengths and weaknesses and then identify opportunities to develop your website search engine optimisation.

After an audit, your SEO strategy is key to your long term SEO goals. As well as identifying potential website content and structural changes and setting up working practices that will aid your SEO efforts, it is choosing the right keywords at the early stages of your plan that determine your long term success. For example, one of my freelance SEO clients is a make-up artist. At the beginning, I had to pick which keywords to optimise on for the website I was building. This involved identifying a list of keywords relevant to her business and identifying which ones we should go after, considering search volume and levels of competition. Too broad and competitive and we couldn't compete. Too narrow could potentially mean too little traffic. In the end, I chose the right keywords and the site now receives over 1,000 visitors a month, 88% of which come through search engines.

The rules are simple really. Search engines, such as Google, want to serve up the most relevant results to a users search query. Respect this principle, produce good, compelling, and relevant content to your users, and you won’t go far wrong. If your content is good, your goal is to find an SEO consultant who can advise you on how you can improve the visibility of your content to the search engines.

Here are some free SEO tips:

1. Get your site architecture and navigation right. Ensure you have text links to all your content so search engine bots, the programme sent by search engines to capture details on your site, can crawl through your website and read your content.

2. Right now, your potential customers are searching for your services or products in search engines. Find out what keywords they are searching on and optimise your website around these.

3. Ensure you have fresh, original, compelling content that is of interest to your readers. Don’t write for SEO, write for your prospects.

If you would like me to review your search engine optimisation efforts, drop me an email matt@mustardmatt.com